Wealth Management | Employee Benefits | Financial Behaviour

What is financial life management?

Written by Sam Instone | 04-Mar-2021 11:28:00

It's not just about money. It's about your entire life.

Financial life management is wealth management reimagined, it's the comprehensive delivery of wise counsel akin to a personal CFO. It’s ensuring your finances give you the life you want. 

Conventional wealth management doesn’t address what really matters. It’s more about the money than your life.

Most money management firms are focused on growing your money. 

We think the way you live is more important. Because when your financial decisions reflect your goals and priorities, you’re closer to the life you want.

That’s why we created our unique approach to financial life management. Before we make any recommendations about your investments, we take the time to understand what your money truly means to you.

Our work begins with you.

What are your goals? What’s important to you? How do you feel about money? A healthy financial life starts with these questions. That’s why we’ve created a proprietary, innovative approach to help understand the “why” behind your money.

Working with a specially trained, experienced adviser, you’ll engage in our unique financial life management process. Together, we’ll use research-based tools and sound investment strategies to create a clear picture of your financial life.

Financial life strategy

financial life management starts with a candid discussion about what’s really important to you — and what you want your money to do for you.

During the financial life strategy discussion, individuals, couples and families uncover the deeper motivations, priorities and goals that influence their decisions about money.

  • Identify and clarify your personal goals
  • Consider the trade-offs that come with making financial decisions
  • Understand your loved ones’ goals and priorities
  • Establish an action plan to prioritize, implement and review your finances

Through a simple, yet illuminating process, you and your adviser will discover what truly matters to you and those you care about. From there, we’ll work with you to create an individualised road map to your ideal financial life.

Understanding your relationship with money

Money means something different to each of us. Whether you see it as a way to enjoy life, protect yourself from pain or take care of the ones you love, the way you feel about money affects the financial decisions you make every day.

When you understand what your money means to you, you can make clear, smart choices about your financial life.

That’s why we created the money personality [insert link] test.  This one-of-a-kind tool reveals how your biases affect your financial decisions — and enables you to build a healthier relationship with your money.

  • Identify and understand your dominant money personality
  • Recognize situations in which your money personality drove a financial decision in the past
  • Make better-informed decisions about money in the future
  • Communicate effectively with loved ones by understanding their money personality

Charting your financial future

Traditional financial plans are fixed models based on quantitative goals. They don’t account for life’s inevitable changes. This type of planning consists of:

  • Canned solutions
  • A static plan that doesn’t allow for change
  • Fixed assumptions about the markets and the future

It’s like taking off on a long trip with a destination in mind – but without anticipating the twists, turns, detours and ditches you’re likely to encounter along the way. Conventional money managers simply plot your course and hope for the best.

Thankfully, there's a better way forward. 

Static financial plans are obsolete from the moment they’re created. So we developed a different kind of financial planning. We specialise in developing dynamic financial plans that are based on the life you want to lead — and continually adapt as the world and your needs change.

Making every portfolio personal

Every investor has needs and priorities that change over the course of their life. Your investment portfolio should align your money and personal aspirations to help you live the life you want to lead.

To accomplish that, we take a different approach.

As with life investing requires trade-offs. What's more important for you:

  • Keeping costs low?
  • Managing tax implications?
  • Capturing performance?
  • Protecting from bad markets?

We work with academics and world-leading experts to individualise portfolios built around what really matters to you.

So, how does financial life management compare to conventional wealth management?

Typically, a conventional wealth management adviser will have a product-focused view of the market, looking at solving money and financial matters with the delivery of financial products.

A financial life management team by contrast, will take the time to really understand what motivates you and what you want to achieve out of life, aligning all financial matters to set you on the path towards a flourishing future. 

It’s the difference between implementing a one-size-fits-all solution and constantly working towards ensuring your finances give you the life and legacy you want. 

The main differences are summarised below:

 

Considerations Financial Life Management Conventional Wealth Management
Core service To ensure your finances give you the life and legacy you want. To grow wealth. 
Monetary incentive Fee based, team oriented, to grow clients’ holdings over a long period. Commission based, individualistic, closing deals.
Fiduciary standard incentive To represent the client’s best interest (fiduciary). Transparency and fairness in fee structure required. None.
Focus of conversation All about you, focused on seeking to understand your life goals and ideal future and how your financial matters fit into the bigger picture.  Financial advice.
Meeting frequency As your personal circumstances change, adjustments will need to be made to your financial plan. The process is dynamic and collaborative.  Your meeting with a conventional wealth manager may not necessitate future adjustments to your financial plan, a 'One and done' philosophy. 
Product or service An ongoing service to guide you through challenging times and keep you on track with your financial life strategy. A conventional wealth manager will find the best ‘off the shelf’ product solution for your immediate situation. 
Value proposition Personal CFO. Money management.

Closing thoughts

Not all wealth management firms are created equal. Over the past decade our firm, held to the fiduciary standard, transformed the traditional wealth management process, using it to help improve the lives of our clients.

Our goal is to give genuine control over financial life. We have developed a dynamic process based on the life you want to lead and continually adapt to the changing world and your needs. After all, isn’t ensuring that you can live the life you want what a wealth manager is for? We call it financial life management.

I hope that gives you a better understanding of what financial life management is.

If you're unsure and want a second opinion of your portfolio of £1 million or more, get in touch.

Our Wealth Advice team would happily give you a call to provide guidance and see how or if we can help.