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William Russell Insurance

William Russell started as a family business 27 years ago, and has become a leading international insurance provider. Currently, it serves customers in over 160 countries with several plans underwritten by the Allianz Group. 

William Russell’s philosophy is to provide customers with a personal touch through honest communication and consistent support around the world. 

In the UAE they have partnered with Dubai Insurance, established in 1970. Dubai Insurance was the first local insurance company to be formed in the UAE as a public shareholding company. 

Our Verdict
A Closer Look
Customer Reviews

William Russell offer the below plans: 

  • Individual/Family Policies 
  • Comprehensive international SME policies  
  • Comprehensive international corporate policies 

The Pros

> Over 27 years’ experience
> Customers enjoy access to the Nextcare app
> Offer 3 tiers of network access
> Discounts for children on family plans
> Offer Individual, SME and Corporate
> Very helpful team that are eager to assist us when they can

The Cons

> Limited to three plans – Gold and Silver or their Flex plan which has a few modular benefits
> Lacks flexibility
> Rates aren’t as competitive as other international providers' rates
> Not as well known as other insurers in the international market
What are the TPA (Third Party Administrator) options?


Do William Russell offer a portal or an app?

William Russell offer an app to their customers. 

What's the turnaround time for reimbursements?

10 days. 

What's the turnaround time for pre-approvals?

For out-patients: 10-60 minutes
For in-patients: 24 hours

What's the minimum number of employees required for MHD (Medical History Disregarded)?


Overall we're pleased

We hummed and hawed with William Russell - as a group we were less than satisfied with the rigidity of their plans.  We were concerned about paying for services not required... 

But various factors swayed us - and we have now been with William Russell for some time.  Feedback is great from employees...the main thing that makes them stand out is their customer service, which this review from AES touches on. 

As a group, it remains the key reason we keep renewing with William Russell. 

Expert Assessment of William Russell

William Russell is a reputable and well-established company in the UAE, especially with its partnership with Dubai Insurance - which is the oldest insurance company in the region. 

However, William Russell’s plans are rigid and haven’t been changed to match the changes in the market. They have introduced a Flex policy but the benefits available are still difficult to satisfy the clients requirements and compete with other insurers. As a result, other insurers that offer modular plans often prove to be more competitive in their offering and prices. 

On the plus side, customers enjoy access to the Nextcare app for swift claims and health insurance related enquiries. 

William Russell has a high client retention rate as they focus on providing quality customer service, with the help of dedicated account managers and this really is true in all areas as the team are always very quick and responsive with us and willing to assist however they can in order to be competitive but unfortunately they often have constraints from their underwriting or re-insurer.  

If you are a business owner or HR professional in the UAE, you’re looking to improve the medical insurance cover for you group, save money on your employee benefits package or reduce your company medical insurance costs, we will review your current plans and related expenses. Please contact us or call us on +971 (0) 4559 4900. 

At AES, we focus on providing long-term solutions, tailored to an individual organisation’s needs, to help you improve overall employee wellness, drive up productivity and engagement, and enable you to manage your corporate medical insurance spend year on year. 

William Russell Corporate Plan Brochure

William Russell Individual Plan Brochure

William Russell Neuron Network List

Start looking after your employees' well-being today. 

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