Rebecca Steele
MCIM, CMktr
Director
- Operations - Marketing
- 14 years of experience
Leading marketing with the belief that clear, meaningful communication helps more people understand the value of better financial decisions.
Connect on LinkedInOverview
Director of Marketing at AES and a CIM Chartered Marketer with over a decade building one of the most distinctive financial services brands in the region. Rebecca brings rigorous strategic thinking and genuine creative instinct to every aspect of how AES communicates - ensuring that a firm doing genuinely different things in wealth management is seen, understood and trusted by the families and businesses it exists to serve.
Experience
Rebecca joined AES in 2013 and has spent over twelve years shaping how the firm presents itself to the world - growing from Associate through to Director of Marketing across both Dubai and the UK. Before AES, she spent five years at one of the UK's fastest-growing specialist magazine publishers serving the global exhibitions industry, where she managed some of the sector's largest clients - including Informa and Clarion Events, with shows such as DSEI, the world's largest defence and security exhibition. Her background spans B2B and B2C marketing, digital strategy, brand, and the increasingly important intersection of AI and marketing - areas she has studied to distinction and merit level through the CIM.
Credentials
-
Chartered Marketer, MCIM
-
Specialist Award in AI Marketing (Distinction)
-
Diploma in Professional Marketing (Merit)
-
HubSpot Certified
Specialisms
Financial services brand & marketing
Digital strategy & AI marketing
B2B & B2C content marketing
Brand positioning & communications