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Sam Instone

Director

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    Sam Instone

    Dedicated to making the world healthy, wealthy and wise

    Sam is a champion of Positive Change within the international financial services profession.

    Responsible for leading AES, he believes education is the most powerful weapon with which to change the world.  His favourite themes centre upon evidence-based investment, best practice and a passion to help people live meaningful lives, free from financial worry and complexity.

    A graduate of King’s College, University of London, Sam served as a British Army Officer in the Household Cavalry Regiment. His military career covered selection for service with Airborne Forces, operational duty with the Coldstream Guards, and ceremonial duty as a Captain in Her Majesty the Queen’s Life Guard with the Household Cavalry Mounted Regiment in London.

    He is a member of The Chartered Institute of Insurance, the Personal Finance Society and The Skinners Livery Company.

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