About   Careers   Blog

Back to blog

Blog Feature
Sam Instone

By: Sam Instone

Print this Page

June 15th, 2018

Successful investing is boring


Investing isn't supposed to be exciting.

But the financial media likes to make it seem so.

Why do so many people seem to seek excitement in investing?

There’s a couple of reasons.

Firstly, human nature wants excitement.

It doesn’t want boredom.

We also want to feel like we’re in control.

Secondly, the industry doesn’t make much money off of people buying the broadest market cap.

It uses our emotions against us.

No-one is going to buy a magazine that talks about minimising expenses and emotions.

Or about diversification and discipline.

So what should you do?

Simply put, the financial media needs to entertain to generate income and sales.

If you can’t see it as entertainment, you might just want to ignore it.

The more you think you know what’s going to happen, the more likely you’re following the herd.

Investing isn’t supposed to be exciting.

If it is, you probably aren’t doing it right.

Visit our video library »

About Sam Instone

Sam Instone, Director at AES International, is passionate about positive change and ensuring international investors get better results.

  • Connect with Sam Instone