<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=3003101069777853&amp;ev=PageView&amp;noscript=1">

Investors need to be able to protect themselves from their own behavioural biases...

In this video you'll learn:

  • why an investor's worst enemy is himself;
  • what investors can do to protect themselves from their own emotional biases; and 
  • how investors make better investment decisions. 



Robin Powell: Hello there. The investor’s worst enemy, it’s been said, is likely to be himself. Regardless of whether they invest actively or passively, investors often harm their portfolios through the way they behave. Behavioural coaching is an important role of a financial adviser. But is there anything investors can do to protect themselves from their own emotional biases? Well, behavioural finance expert Tim Richards says one thing you can do is to write down your reasoning every time you make an investment decision and, every year or so, to record the returns you achieve.

Tim Richards: Most investors don’t know how much they make. They don’t actually measure how much they actually return and they don’t have anything to compare with against what market returns might be. So how on earth can they figure out whether they’re a good investor or not?

Robin Powell: Another problem is that people often choose to rewrite the past — usually to protect their emotions. Investors do it all the time.

Tim Richards: They will ignore things that have gone wrong, or they’ll put them in a separate port, which is a thing called mental accounting. So it’s not actually part of their main port that loss was somewhere else they don’t have to worry about that. And they suffer from hindsight bias. So hindsight bias is massive. The CIA called hindsight bias ineradicable. They spend a lot of time obviously with their operatives trying to figure out what’s actually happened. If it’s not written down at the time, people can’t remember. Everything they think they remember is biased by whatever’s happened since.

Robin Powell: Investors often come unstuck during or after a market correction or crash, or when markets are particularly volatile. So what can you do at times like that to help yourself stay the course?

Tim Richards: There are no known ways of actually preventing people from being scared of this stuff. Fear, uncertainty, and doubt reigns throughout the markets. The only thing in this area that really works is having an understanding of history. So having a basic understanding of what’s happened in financial markets over long periods of time. I mean we’re not talking over, you know, two or three years. We’re talking over twenty, thirty, forty even a hundred years. Is really the only thing that can actually give people the comfort to stay the course of time.

Robin Powell: Finally, what’s the one piece of advice that Tim Richards would give to investors to manage their behaviour?

Tim Richards: The best thing you can do, with any investment fund, is, don’t look at the value of it. Don’t. Essentially anybody who looks at what they're doing more than once a year is probably looking at their funds too often.

Robin Powell: That was Tim Richards. If you found his tips helpful, you might want to follow his blog. It’s called The Psy-Fi Blog and you can find it at www.psyfitec.com. That’s psyfitec.com.

Video library

Digestible content designed for your success

Ready to start the conversation?

We'll call, learn about you and help you decide if we're a good fit. It's that easy.