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Julius Baer

Julius Baer is a Swiss wealth management group that provides private clients with financial services such as family office service, global custody, lending, investment advice and more.

Julius Baer was founded in Bahnhofstrasse in 1890. They were the first Swiss private bank to go public.

Their main focus is on international clients.

Julius Baer is headquartered in Zurich and they have offices across Europe, Asia Pacific, Middle East, Africa and Latin America.

Julius Baer is authorised and regulated by the Swiss Financial Market Supervisory Authority FINMA and is licensed as a bank and securities firm.

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Julius Baer employs over 7,000 people worldwide.

The wealth management services provided by Julius Baer's for their private clients include:

  • DFM services
  • Family office services
  • Foreign exchange and precious metals
  • Global custody
  • Investment advisory mandates
  • Securities execution and advisory
  • Structured products
  • Wealth planning
  • Lombard lending

1. DFM services:

Julius Baer aims to appeal to international professionals who need experts to manage their finances due to time constraints. Their discretionary management services, what they call 'discretionary mandates' claims to help private clients achieve their goals by curating investment portfolios that best suit their needs.

These are usually divided into the following mandates by Julius Baer:


Globally diversified mandates This type of portfolio invests in major asset classes in an attempt to be globally diverse. These include alternative investments, bonds, equities and funds.
Regionally focused mandates In this, investment funds or direct investments are used to invest in specific regions.
Asset-class-specific mandates Under this, you will only invest in a single asset class.
Modular mandate solutions This allows you to join the different mandates Julius Baer offers to create a portfolio that best suits your individual needs.
Sustainability mandates This allows you to invest in companies that work for social or environmental development.


2. Family office services:

Julius Baer offers their private clients advice to preserve and grow the family wealth. They divide this into 5 parts called: family roadmap, family governance, family experts, family network and family purpose.

3. Foreign exchange and precious metals:

Julius Baer says that their experts help private clients invest in currency markets and precious metals. This includes a wide range of FX products and structured investment products.

4. Global custody:

International professionals usually have various assets, banks and accounts around the world, Julius Baer's global custody service manages all client assets and accounts under one roof. Additionally, they also offer access to a network of clearinghouses and sub-custodians.

5. Investment advisory mandates:

Julius Baer claim to have financial professionals who understand your personal financial situation and help you navigate the financial markets. They offer an investment publication and daily portfolio monitoring that forms the basis of their investment recommendations.

6. Securities execution and advisory:

This includes equities advisory, equities and structured products execution, exchange traded derivatives, fixed income advisory/execution and funds secondary trading and execution. 

7. Structured products:

Julius Baer offers private clients a selection of alternative investments, fixed income, indices and commodities as part of their structured product services. They say that these can be a great alternative to direct financial assets. However, we would recommend reading this blog before making a decision.

8. Wealth planning:

Julius Baer claim to offer a holistic wealth management approach that takes into account your current financial situation and how it can help you reach your goals by planning for your retirement, taxes, succession and wealth structuring.

9. Lombard lending:

They also offer various customised lending solutions to private clients that can help them with their trading and financial needs. This also allows for loans against your portfolio.


We would recommend reading the 'expert verdict' section of this review to make an informed financial decision.

The Pros

> Good customer service
> Massive private bank
> e-Banking

The Cons

> Higher fees
> Not the best way to invest
> Not a fiduciary
> Sales approach
What exactly does Julius Baer mean by 'global custody'?

Julius Baer says that their global custody services essentially means the safekeeping and administration of securities and any other assets of their private clients.

This includes professional management of worldwide transactions (e.g. security orders, delivery vs. payment, receipt vs. payment). 


Does Julius Baer allow me to use my portfolio as collateral?

Yes, Julius Baer allows you to use your portfolio as collateral for loans.

Have you used Julius Baer's services?

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Please send your review and comments to marketing@aesinternational.com to help people make an informed decision.

Expert assessment of Julius Baer

Julius Baer is a massive private bank, known for its customer service. It will however, only be able to push its own products and services, as opposed to being able to offer you the best available in the market, which will likely lead to higher fees.

Because Julius Baer 'does everything', its private bankers are also likely to be incentivised to sell you a bit of everything.

If you are already a private banking client of Julius Baer, we would recommend a no-obligation Second Opinion to ensure you are on track to reach your ideal future.

Additionally, we are happy to review the financial plan that has led to the investment portfolio you currently have.

NOTE: On the 20th of February, 2020, FINMA criticised Julius Baer for falling "significantly short" in fighting against money laundering between the years 2009 and 2018. This was with regards to allegations of corruption. They have been ordered by FINMA to change their remuneration and recruitment policies, with an indefinite ban on all acquisitions. An auditor has also been appointed to ensure that the bank complies with the anti-money laundering standards. 


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